Success Story Digital Ecosystem

MXT
The Evolution.

The internal system delivered for MXT centralizes growth, retention, conversion, and operational metrics in one decision-making environment.

MXT digital ecosystem interface

Actual screen from the internal system developed for MXT

01 — The Problem We Found

Flying blind without metrics.

The first problem identified in the audit was the lack of clear metrics for growth, churn, retention, debt, and student progress. There was no objective view of whether the company was growing or losing efficiency.

Critical gap assessment

Without clear metrics, the operation could not accurately measure commercial and operational performance. These were the main breakdowns identified in the audit:

Growth & Acquisition Not Tracked
Churn Rate Unknown
Student Retention No Data
Debt / Delinquency Red Alert
02 — The Solution We Built

A unified view in
real time.

To solve this, we developed a web back office that gives the team access to all company management in one dashboard: student attendance, trial-class conversion rate, growth rate, campaigns, organic performance, and essential decision-making KPIs.

01
Marketing & ROI

Growth
& Campaigns

Tracking from organic and paid traffic through trial-class conversion. CAC and LTV are monitored carefully by campaign.

02
Biometric Control

Student
Attendance

The system tracks attendance and flags dropout risk immediately. Churn is addressed proactively, before cancellation occurs.

03
Strategic Intelligence

Automated
Metrics

Goodbye, manual spreadsheets. We turned chaos into comprehensive charts updated every second, providing a clear picture of the business.

Next Step

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Section 03

Retention Automation

The Invisible Challenge

Many students missed classes without anyone noticing. Instructors were not notified, and management could not see the warning signs. By the time the team realized what was happening, the student had already dropped out.

This was the biggest leak in the funnel: active students quietly becoming inactive without any retention effort at the critical moment.

Retention chatbot integrated with WhatsApp

How We Solved It

WhatsApp-Integrated Chatbot

An automated system identifies absences in real time, sends personalized messages directly to each student, and notifies the instructor with everything needed for a fast, effective response.

!

1 Week

Alert

The student receives a personalized WhatsApp message reinforcing the importance of attendance and offering support.

!!

15 Days

Critical

The instructor receives the student’s complete contact details (phone, email, guardian) along with their full absence history.

!!!

30 Days

Urgent

The case is automatically escalated to management with an action plan: immediate call, dedicated mentoring, or course adjustment.

Robust Infrastructure

  • → Error handling with automatic retries
  • → Structured logs for every operation
  • → Synchronization with guaranteed consistency
  • → Dashboard integrated with the Dedles ecosystem

Intelligent Automation

Need automation like this?

We implement custom retention solutions for your operation.

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Section 04

Marketing Strategy

The Transition Challenge

The gap was clear: the excellence and sense of community people experienced in person were not reflected online.

The online presence felt generic. It lacked story, authenticity, and the distinctive value that truly set MXT apart.

Solution: 24/7 Sales Ecosystem

Strategic Website

mxtacademy.com.br — A platform that reflects MXT’s story, expertise, and community

Managed Social Media

An active presence with strategic, authority-building content:

@maxtrombini — 80K followers @mxtacademy — 25K followers

Continuous Sales

An automated funnel capturing leads 24/7—even while the team sleeps

A New Challenge Emerged

How do you connect with senior executives?

Traditional social platforms do not reliably reach CEOs and senior leaders. MXT needed to go beyond the feed and build a presence where this audience actually spends time and pays attention.

①

LinkedIn Premium

Strategic Thinking

Strategic thought leadership, in-depth case studies, and business insights.

②

Thought Leaders

Brand Ambassadors

Partnerships with recognized executives and industry influencers.

③

VIP Communities

Exclusive Access

Exclusive Telegram and WhatsApp groups for masterminds and events.

④

Events & Partnerships

Executive B2B

Roundtables, exclusive webinars, and collaborations with premium companies.

Outcome

Omnichannel Presence

Executives encounter MXT across multiple relevant touchpoints

Impact

Lead Qualification

Higher-value opportunities with real decision-makers and influencers

Effect

Premium Brand

A premium position in the executive market

Complete Digital Strategy

Need a strategy like this?

We connect your brand with the audience that truly matters—from online presence to meaningful engagement with senior executives.

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Frequently Asked Questions

Common Questions

Learn how the intelligent digital ecosystem transformed MXT

How did MXT Academy implement its retention system? +
MXT Academy implemented a WhatsApp-integrated chatbot that monitors student attendance in real time. It sends personalized messages after one week without a class, critical alerts after 15 days, and automatic escalation after 30 days, backed by structured logs and data synchronization with the Dedles dashboard.
What was MXT’s main challenge before the digital transformation? +
The biggest challenge was the lack of clear metrics. The company could not accurately measure growth, churn, student retention, delinquency, or its number of active students. Decisions were based on intuition instead of data.
How does MXT connect with senior executives? +
Its omnichannel strategy combines premium LinkedIn content, partnerships with thought leaders as brand ambassadors, exclusive Telegram and WhatsApp mastermind communities, and strategic B2B events. Executives encounter the brand across multiple relevant touchpoints.
What is mxtacademy.com.br, and what role does it play? +
It is MXT’s 24/7 sales platform, reflecting the company’s history, expertise, and community. It works as an automated funnel that captures leads continuously, even outside business hours, while communicating MXT’s excellence and competitive advantage online.
How does the system ensure data consistency? +
Through robust synchronization, error handling, automatic retries, structured logs for every operation, and integration with the Dedles dashboard. Every transaction is recorded and auditable, ensuring complete data traceability.
How long does it take to implement a solution like MXT’s? +
Timing depends on complexity. A retention automation system generally takes four to eight weeks, while marketing strategy and omnichannel presence are ongoing initiatives. Schedule a consultation for a tailored timeline.

Still have questions? Let’s talk about your specific challenge.

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